To reach the Do-It-Yourself market we took a direct to consumer approach.
- Developed the script
- Product presentation layout
- Set up a website to allow "opt in" survey and sampling from the viewers. The information gathered from the surveys was used in presentations to get our foot in door with new businesses.
- Product presentation layout
- Set up a website to allow "opt in" survey and sampling from the viewers. The information gathered from the surveys was used in presentations to get our foot in door with new businesses.