The company offered services that would benefit nonprofit organizations. The goal was to create awareness of this service in a test market: Oklahoma. I developed an omnichannel approach that included creating a landing page from scratch, advertising through NPR radio, NPR web banner ads, collateral for the front-line sales team, print ads, social media, and a one-to-one email campaign series with videos.
Results: 
- Monitored spikes in web traffic. Went from zero visitors to over 100 people after the first thirty days of advertising. This is an extraordinary amount of traffic for the niche nonprofit market.
- Sales feedback - a sample salesperson opened 5 new nonprofit investment management accounts attributing around $80,000 in revenue and had another $80,000 in the pipeline by the end of 2021. 
- Plans were made to expand following the same plan across other markets.
Banner ads (above) on the NPR website were used in conjunction with radio ads (above) and social media (below).
LinkedIn Ads (above)
All advertising led back to the new nonprofit page.
Tulsa People magazine half page ad.
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