The image above was a digital advertisement used on a manufacturing publications website. It was part of a larger campaign expanding our market from the DIYers to include builders, architects and trade schools.
Technical data is important to this market and therefore typical data was enhanced with color, images, and logo references for quicker and easier cues to find important specifications and certifications.
Sales people need hand outs and leave behind items. Brochures, flyers, catalogs, emails, videos and other items were made to support the sales team in new business development.
I arranged for Manufacturing Today to do a four page article on the company's features and benefits. Interviews were set up internally to include quotes and pertinent information for the white label portion of the business.
As a solution to bringing brand awareness to younger generations, I conceptualized and initiated the "Trade School Program". The products shown here are donated to trade schools to grow awareness with the upcoming generations in this growing industry.
This image shows real life application of the photoshoots and graphics that were done to reach the bigger goal of the company strategy.